

At best, parents may have some notion of what Roblox is if they have seen their children playing games on the platform.

The reality is that most people with very little interest in gaming will know about Minecraft and Fortnite but very few will know anything about how big Roblox is. Roblox sits in the middle with 80m players on the platform each month” ( Roblox: The 10bn hour gentle giant, 2019, MCV). “As of September 2018, Fortnite had 78.3m monthly players, while Minecraft exceeded 90m monthly active users in October 2018. Imagine a huge, clean playground sandpit that is filled with an immense array of shovels, buckets, molds and models to help kids build amazing imaginary worlds – this is Roblox Studio. Roblox itself is not a game – it is a platform on which developers can create, share and play. Once they have developed their game to a level ready to release, they can then publish that game onto the Roblox website where anyone with an Internet connection can play their game. It is very much like a playground sandbox where creators can build terrains from open savannahs, to volcanic islands, cityscapes and high rise buildings, then click “ play” to drop a character into that world and immediately begin playing. Roblox Studio is a 3D video game development platform that is free to download onto a Windows or Mac computer. Here are some key links to get under the hood of the Roblox corporation:
